Garvan Acoustic at World Ducati Week 2026: Ducati sound becomes an experience

From 3 to 5 July 2026, Garvan Acoustic will be at World Ducati Week at the Misano World Circuit “Marco Simoncelli”, presenting a new version of the Sound Experience dedicated to the most iconic sounds of Ducati motorcycles.

Following the experiences of 2018 and 2024, we will have the great honour of bringing this project back to Misano for the third time, during the edition in which Ducati will celebrate its 100-year history. An immersive experience in which sound will not simply be heard, but will become movement, presence and emotion.

Garvan Acoustic returns to World Ducati Week with an immersive experience dedicated to the sound of Ducati motorcycles.

Ducati sound is not just something you hear. It is something you experience.

A motorcycle is not judged only by its horsepower, speed or performance. There is another element capable of making it instantly recognisable: its sound. Sometimes, you do not even need to see the motorcycle. Hearing the engine approaching, accelerating and passing by is enough to recognise the character and identity of a Ducati. This is the idea behind the Ducati Sound Experience: a dedicated environment in which visitors can close the door and focus completely on one thing.

A Ducati arrives, accelerates, brakes, approaches, moves through the space and disappears into the distance. You are not simply listening to a recording: you perceive the motorcycle’s movement, presence and energy through sound.

An immersive 360° sound experience

To reproduce the character of Ducati motorcycles with power, precision and realism, the Sound Experience will feature an audio system composed of:

four professional on-wall loudspeakers;
two subwoofers;
a reproduction system designed to create an immersive 360-degree experience.

The arrangement of the loudspeakers will allow the sounds to move through the space. Visitors will not simply hear the motorcycle coming from a point in front of them: they will feel as though it is actually entering the room, approaching them, passing alongside them and continuing on its way. Acceleration, braking and passing sounds will be reproduced while preserving all the dynamics, power and recognisable character of the original sound.

The aim is not simply to reproduce the sound of a motorcycle, but to transform it into something physical, capable of involving the listener and changing their perception of the space.

At World Ducati Week for the third time

The Sound Experience was presented for the first time at World Ducati Week 2018 and was subsequently brought back for the 2024 edition. The appreciation received from Ducati, customers and the many visitors encouraged us to work on the project once again, revisiting and improving it. In 2026, we will therefore have the great honour of bringing this experience to World Ducati Week for the third time. Being involved once again represents important recognition for Garvan Acoustic, for the work we have carried out and for our ability to use audio technology to create emotional experiences.

An edition dedicated to Ducati’s 100th anniversary

World Ducati Week 2026 will be a particularly important event: on 4 July 2026, during the event, Ducati will officially celebrate its first 100 years. For three days, the Misano World Circuit will welcome Ducatisti, enthusiasts, riders and personalities from all over the world, with track activities, shows, meetings and experiences dedicated to the history and future of the Borgo Panigale manufacturer. In this very special setting, Garvan Acoustic will contribute through what it knows best: the design and reproduction of sound. Ducati and Garvan Acoustic are two Italian companies united by their focus on performance, design, attention to detail and the desire to create products and experiences capable of inspiring emotion.

Sound as part of an identity

The sound of a motorcycle is not simply a technical consequence of the engine’s operation. It is part of its character, its personality and the memory it leaves with people. Some remember the riders. Others remember the motorcycles. Almost everyone remembers their sound. The Sound Experience was created to highlight this very element and make it the absolute protagonist of the experience.

See you in Misano

If you will be at World Ducati Week 2026, from 3 to 5 July at the Misano World Circuit “Marco Simoncelli”, come and visit us and experience the Ducati Sound Experience created by Garvan Acoustic.

Some emotions can be seen. Others can only be heard.

Garvan Acoustic at World Ducati Week 2026